About the Role
Strategic Planning and Budgeting: Develop and implement a comprehensive marketing and public relations strategy aligned with the firm's goals and objectives. Conduct market research to identify industry trends, competitor activities, and emerging opportunities. Develop a plan and corresponding budget to achieve yearly goals. Collaboration with the leadership and business development teams is key to alignment of corporate goals and a primary responsibility of this role.
Team Mentoring and Collaboration: Manage, train, and mentor marketing team and manage outside consultants. Collaborate with cross-functional teams to provide support and ensure that marketing and PR objectives match business needs. Close collaboration with the President and Principals is critical to success in this role.
Brand Management: Maintain and enhance the firm's brand identity through consistent messaging and visual representation. Oversee the production of marketing collateral including proposals, qualifications, presentations, advertisements, and other material to ensure alignment with brand guidelines and enhance visibility of the firm.
Digital Marketing: Manage the creation and maintenance of a branded firm website. Manage digital marketing campaigns across various channels, including social media, email, newsletters, and online advertising. Analyze campaign performance metrics to optimize strategies and improve ROI.
Lead Generation: Working with the VP of Business Development, execute lead generation objectives and tactics am to drive business development efforts. Work closely with teams to ensure marketing efforts align with lead conversion goals.
Analytics & ROI: Measure and analyze marketing, public relations & business development performance and ROI to optimize strategies.
Event Management: Working with other members of the marketing team, plan and coordinate events, conferences, and sponsorships to enhance brand visibility and engagement. Evaluate the success of events and recommend improvements for future initiatives.
Public Relations: Cultivate relationships with media outlets and industry influencers. Develop and distribute press releases, articles, and other materials to enhance the firm's public relations efforts. Seek out speaking opportunities and PR opportunities for staff.
Firm Representative: Represent the firm to clients, peer organizations, and business associates, and communicate effectively on capabilities and current projects.
Bachelor's degree in marketing, business, or a related field. Master's degree is a plus.
Proven experience (10+ years) in marketing management within the architecture or design industry (preferred). Working knowledge in the AEC Industry.
Strong understanding of digital marketing trends and tools.
Excellent written and verbal communication skills.
Demonstrated ability to lead and collaborate with cross-functional teams.
Strategic thinker with a track record of implementing successful marketing initiatives.
Proficiency in marketing software and analytics tools.
Ability to multi-task. Deadline driven with good time management skills.
Recommended: CPSM certification (or pursuit of certification)
About the Company
Who we are:
Ingenuity empowered by curiosity. Albert Kahn Associates is driven to question the status quo in search of creative and long-lasting design and engineering solutions that solve our client’s challenges. We help them do what they do even better. We engage our communities in the design of the built and natural environments to foster genuine belonging and leave a positive impact on our world. We improve life through design.
What we are looking for:
Critical Thinkers. Creative problem solvers. Collaborative Teammates. Future Leaders. We are looking for a collaborative and results-driven Director of Marketing/PR to join our team at Kahn. As the Director of Marketing/PR, you will play a pivotal role in developing and executing comprehensive marketing strategies that elevate our brand presence, generate leads, and support business growth. You will collaborate with cross-functional teams to ensure alignment between marketing initiatives and overall business objectives.
Why join us?
Diverse projects. Drive to Innovate. Collaborative team. Kahn Legacy. Employee Owned. Work-Life Balance. But don’t just take our word for it. Jacob Smith, Associate AIA, said, “The potential growth appeals to young architects because you can gain responsibility and make an impact quickly. In just three short years, I have worked on Mixed-use, Education, Healthcare, and Industrial projects.”
Full-time positions also offer competitive salary and benefits, 401K with employer match, discretionary bonuses, vacation and sick time, and a hybrid work arrangement.
How to Apply:
Interested candidates should submit a resume, portfolio, and a cover letter detailing their relevant experience and why they are a great fit for this position. Please send your application to Natasha.Fitzpatrick@akahn.com.
Albert Kahn Associates is an equal opportunity employer and encourages candidates from all backgrounds to apply. We realize that not everyone will meet 100% of our desired qualifications, but they could still be a great fit!